Mr David Armano, in his article for the HBR makes quite a few very good points and I have to say that his analysis of the market trends for 2011 are looking rather spot on. That said, social media are moving so fast that, it is unlikely a new “type” of social media would not rise by the end of the year…
Out of the six possible trends Mr Armano is proposing, I found trends 1 (It's The Integration Economy, Stupid) and 6 (Social Functionality Makes Websites Fashionable Again) to be pretty much the same and with the rise of social media (SM), it is to be expected that big brands would seriously consider SM to be one of the most important factor for growth in the next few years. They will, I’m sure, invest heavily, both time and money, on social media.
Trend 2 (Tablet & Mobile Wars Create Ubiquitous Social Computing) was on the cards since the launch of the iPad and can only be good news for us consumers, as prices will fall sharply as soon as all the tablets are launched. This time Apple did not get that much of a head start…
Trends 3 (Facebook Interrupts Location-Based Networking) and 5 (Google Doesn't Beat Them, They Join Them) could also be one and the same. Facebook fighting with all his might (and ressources) to get as much of foursquare “location” market share and google getting a few more fingers in a few more pies is not so much of a trend than a tradition!
However, trend 4 (Average Participants Experience Social Media Schizophrenia) will definitely be the one to watch! Not only having so many usernames and password is a bit of an annoyance but it also makes you think about which social network s worth using and which are worth dropping. The problem for SM is that the more people are using them the more attractive they are but it is also true the other way around and I think in 2011, we might witness the fall of more than one social media…
You can view the full article here: http://blogs.hbr.org/cs/2010/12/six_social_media_trends_for_20_1.html
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