05 December 2010

The Impact of smart phone on the travel market

I think this article really was an interesting piece but I have to say, I think their study is rather limited. Yes, their studies show that people would like to use their phone check flight times and book hotels rather than update their facebook status but don’t this people know that you can already do that? Asked what sort of application they would like, and they answered apps with weather forecast and restaurant reviews… seriously??? These apps have been on the market for ages already, both in free and paying format! This really makes me wonder how they choose their panel!
Anyhow, after reading this article, I started to look at how the smart phones could really impact the travel market and I found some pretty cool stuff!
Some airline are now offering mobile boarding pass, meaning that you check in online through your mobile phone, choose your seat, you meal preference and all sorts of other options, then you receive a e-boarding pass (2-D barcode image) on your phone. You just need to present it at security like you would with a regular boarding pass except that now you are “paper free”…
Other companies are now offering the possibility of paying with your mobile, the amount is debited from your mobile phone account rather than your bank account. Not a mind blowing revolution but not having to type your credit card number through your phone can only be a good thing and I quite like the idea of getting extra “point” with my phone provider…
Application in the very near future will know where you are and will automatically tell you where are the best restaurants or attractions and how to get there from you stand. Other apps will let you know to get inside within 5 minutes because it is about to rain where you are in 6 minutes, or while walking in a foreign city, the compass will know which direction you are facing and the apps will tell you what you are looking at!
I only search the net for 5 minutes but already I think these I much more interesting options and much more important for the future of the travel industry and I am pretty sure most of these apps will be obsolete by the time you read this…

1 comment:

  1. Thanks for your personal insights = much appreciated. This needs text links to the article and/or support materials. As well, the due date was Dec 5.

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